Environment Typography Environmnet Boards

First I did a quick sketch of what I wanted to inculde on the boards and how I planned to lay it out.



















As a result of the feedback from the crit I decided to change the content of the first board, the original is picture above. I removed the secondary research and put an explanation of how each of the typefaces relates to my primary photographic research. Below are the final five boards in order.

Lighting Studio

Me Jimmy, Scott and Alex hired out the lighting studio today to get some product shots, they come out so crisp using the big flashes.

I also helped Alex shoot some rather cool photos, involving throwing a deck of cards around, for her Alice in wonderland project.

Environment Typography Environment Alterations

After my tutorial with Lorenzo I decided that the Environment typography Environment brief could be improved and seeing as I have spent so much time on it, it would be worth getting it just right.

These are the changes that we discussed:

• Lorenzo said the copy inside the booklet was a bit weak. I always thought that the copy didn't matter as I am a designer not a copy writer, but Lorenzo said not having the right thing written inside the booklet could really kill the project. I decided it was worth trying to get something more appropriate in there. It needs to sound more like a sales pitch, more emotive and engaging to describe the project.

• We agreed that the layouts needed to be more consistent; they needed more common elements or branding to hold them together and make the booklets work individually and as a set.
  
  
• The packaging was poorly designed and made; it looks sloppy and needs to be reconsidered.
  

• I decided I wanted to include a CD with the vectors files on in the package.

Environment Typography Environment

I took some photos of the (almost) finished Typography Environment Typography project. I'm pretty happy with how they came out, I think they do a good of displaying the project to its best.

I misspelt one of the words in the Quercia poster so I'm going to have to reprint that and photograph it.

I'm really temped to reprint all of the booklets/posters on some rough, uncoated stock. I had kind of imagined that that was what it should be printed out on. However the way it worked out the only good, thin inkjet paper James had was a really bright white.

I made the envelope in a bit of a rush so I might re-do that just to have good photos for the boards and my portfolio.

Typography Booklets Mock-up

Part of the resolution of my Environment Typography Environment brief is to produce 3 booklet documenting the typefaces I have made. Here are some photos of the mock ups.

After our crit today these are the changes that I am going to make to them:

1. Make the cover design more consistant across the 3 booklets so they are more obviously part of a set.
2. Remove "The quick brown fox..." text from the inside of the booklets and replace it with something more creative and appropriate.
3. Remove the alphabet from the posters, and replace the single character with a more exciting typographic composition.
4. Deisgn some simple packaging to hold them together

Environment Typography Environment

Well I havn't posted in a while but here are some of my development sheet for Environment Typography Environment. I was thorough and experimented with a lot of ideas but i think I got a bit bogged down in the development stage of this project.

Environment / Typography / Environment

The three areas I chose to focus my research and base my typefaces on for this brief are:

- BMX

- Man made patterns

- Naturally occurring forms

I decided to draw out some spider diagrams looking at the things I am interested in in these areas.

The areas I am most interested in researching are:

Tyre tread

Windows OR Slates

TV Ariels

Urban Decay

Lights? (City lights at night)

Water - Ripples, Splash, Droplets, Dappling

Leaves

Tree bark, rings

My research will mostly take the form of photography.

Having considered the visual possibilities for all my research areas, I think the things I am most excited about are the naturally occurring forms. I don't know how much I can draw from BMX in this context, so I am considering dropping this as an area of research and focusing on man made patterns and naturally occurring forms. I think typefaces based on these will work together as a set more effectively as well.