Fedrigoni Boards

I did a quick plan of the content and then laid out the three boards. I chose to print them on the matt paper stock that James has downstairs as it looks great, even though its a bit more expensive than card from the library.

Fedrigoni Paper Stocks

One of the main considerations of the Fedrigoni brief was how could you best showcase the range of Fedrigoni papers. I decided that I was going to design a calendar and bind it with several different paper-stocks. The caledar itself was 28 pages long, this meant that I needed 7 different sheets of paper to make up the booklet and therefore 7 different stocks. I sent off for the sample pack of Fedrigoni paper that was available on their website. However it still hasn't arrived so I've had to source a selection of paper from around leeds.

I wanted to use a selection of off white stocks, because I though this would tie in with the classic, sophisticated feel of my design. I also though that because the target audience was graphic designers they would really appricate the simplicity and purity of black ink on white paper.

Every page of the calendar has the paper type that it is printed on written in the bottom left hand corner. In order to make sure that I could match up the correct paper types with the correct pages, when setting up the Indesign documnet, I made a little mock up to work out which pages would be printed on which piece of paper.

Fedrigoni Embossing

As part of my concept for the Fedrigoni brief I decided to emboss the word 'paper' on the front of the calendar. The tagline for their London shwroom is 'a place for paper'. I thought it would be really nice if the paper itself could say the word 'paper' without any ink or printing process, embossing seemed like the obvious solution.

To emboss the paper, first I created a mould or stencil by cutting the shape I wanted to emboss out of some card. Then I used a bone folder to push of all the edges around the stencil. Above are a couple of test pieces. I found the best way to do it was to use a reverse mould and push the paper through from the back so you can't see the marks the bone folder makes on the paper.

I made a stencil of the word 'paper' with the typeface I had designed

I wanted to make the embossing deep so it was really clear and easy to read. However when I put two layers of card on top of one another it was too deep and the paper I was embossing ripped when I went round the edges with the bone folder, as you can see in the image below.

I chose to emboss the belly band for the calendar because I really liked the contrast between the coloured paper of the belly band and the thick off white cover stock, it also meant I could showcase more of the Fedrigoni paper range, which was one of the requirements of the brief.

I experimented with a couple of colours for the belly band, I settled on the dark blue because I felt that it was in keeping with the understated, classy feel of the calendar.

Fedrigoni Test Piece

Today I printed one of my ideas for the final Fedrigoni calendar, because the cover is a fairly thick stock and is difficult to emboss I considered just using the type I had designed on it (as above). However after talking to Joe I realised that the embossing idea adds a lot to the calendar and is worth taking further.

Fedrigoni Calendar

I experimented with a few different styles of calendar grid, I think I will go with the top one.

Fedrigoni Map

I designed a map with the location of Fedrigoni's London showroom to go in the back of the calendar.

Fedrigoni Secondary Typeface

I need to choose a secondary typeface for the Fedrigoni calendar. Setting the whole thing in my folded paper typfeace would not be practical. I tried out a few different typefaces to see how they would work with the typeface I designed. I want the calendar to have a sophisticated, classy feel.

I was interested in what kind of typography I could make using paper and I stsrted to develop some type by folding strips of paper as you can see in the images above. I didn't really wanted to use paper engineering as part of my final calendar design as I felt that it would be too time consuming.

I started to fairly quickly develope a typeface based on the folded paper idea.

Becasue it has a consistant structure and I set some strict rules it was fairly quick to develop.

I new I was designing a calendar so the next thing I did was to set all the months of the year in the typeface to see how they read.

I experimented developing the typeface further, while I like the results, I think it is overcomplicating things. I think I might use the simpler version of the typeface.

New Briefs

OK I've pretty much finished my original four briefs and I am going to do 2 others between now and the end of the module. One of them is for Ted Baker and the other is for Bacardi, they're both from the 2009/2010 YCN Students Awards.