Ted Baker point of sale

I made a couple of quick mock ups of a point of purchase and a clothes tag. I'm pretty happy with how they turned out. Obviously the final ones will be printed in colour and I'll use black or green cord on the tag.

You can't make it out that well in the photos but on the point of purchase the face and the banner are raised up away from the background, I thought this would do quite a nice job of reflecting the 3D nature of the window display.

Ted Baker

Ted Baker Window Display from gusto on Vimeo.

I made an animation to demonstrate the concept of my window display. A bit like the channel 4 idents different sections of the image are on different layers. They all line up and make the image when you look at it from a certain angle.

I developed some flyer/poster ideas. I've also printed out a widow/floor sticker and I'd quite like to develope some clothes tags.








































I think I jumped into this project a bit too quickly without really considering my idea carefully, as a result I don't feel particularly enthusiastic about my concept. I'm either just going to try and get it finished and out of the way or I might try and slightly reconsider my concept.

Ted Baker Colours

I experimented with a range of colours for the Ted Baker project. My tag-line is going to be"Keep it regal this autumn" using this image of a regal mustached gentleman. I'd like to apply these images across a range of objects, such as flyers, stickers, poster, point of purchase etc. to create a convincing campaign.

Asymmetric

For the Ted Baker brief I am interested in working with Asymmetric grids to create images. If possible I would like to recreate this images on a larger scale using individual pieces of paper.

New Briefs

OK I've pretty much finished my original four briefs and I am going to do 2 others between now and the end of the module. One of them is for Ted Baker and the other is for Bacardi, they're both from the 2009/2010 YCN Students Awards.

Environment Typography Environment Alterations

After my tutorial with Lorenzo I decided that the Environment typography Environment brief could be improved and seeing as I have spent so much time on it, it would be worth getting it just right.

These are the changes that we discussed:

• Lorenzo said the copy inside the booklet was a bit weak. I always thought that the copy didn't matter as I am a designer not a copy writer, but Lorenzo said not having the right thing written inside the booklet could really kill the project. I decided it was worth trying to get something more appropriate in there. It needs to sound more like a sales pitch, more emotive and engaging to describe the project.

• We agreed that the layouts needed to be more consistent; they needed more common elements or branding to hold them together and make the booklets work individually and as a set.
  
  
• The packaging was poorly designed and made; it looks sloppy and needs to be reconsidered.
  

• I decided I wanted to include a CD with the vectors files on in the package.

Alice's Adventures in Wonderland

I think I have pretty much finished the Alice's Adventures in Wonderland book cover. I got it out the way slightly quicker than I had planned but I am happy with the results. I'm at home at the moment on my dads computer so the photos are uncropped and unadjusted. I took them in the photocube and I think they look good. I just need to make up the boards now. I'm also thinking of shooting a press ad.